TripLit
Trip planning platform
Personal project, 2023
Role - UX researcher | UI/UX designer
Tools - Figma
Planning a trip can be real fun but also
a bit overwhelming.
The process of creating a trip itinerary
from scratch can consume a significant amount of time, especially if you don’t
have adequate knowledge about the
place you’re traveling to.
When you start planning a trip
you'll probably:
01 Try to get to know the place using
Google maps and figuring out what
to do and where to go
02 Compare prices on dozens of flights
and hotels booking websites
03 Buy tickets for various attractions
ahead of time
04 Read travel blogs and reviews
05 Set a budget and try to stick to it
06 Browse social media for inspiration
07 Collect bits of information from
different sources and try to make
sense of it all
Wow, even if you enjoy planning,
that's a lot!
What if we?
01 Create a web platform that helps
users plan their trips from A to Z
in an easy, efficient and
enjoyable manner
02 Encourage the users to do all the
planning and purchases within the
platform and making it worthwhile
not to close the tab and wander to
external platforms by providing a
unified solution and reliable
detailed information
The idea
Meet TripLit – A one-stop shop that
offers a new and exciting way to plan
an awesome trip.
With TripLit you can:
A sneak peek
screens
prototype
Design process
I conducted an online survey to gain
deeper understanding about the ways
users plan and document their trips
and to discover their motivations, goals
and needs and frustrations during
this process.
Getting to know
the users
Some of the questions that were asked:
On-line research
Who am I designing for?
Personas
I created two personas based on two
distinct approaches for traveling and
levels of planning:
users who prefer to travel more freely and leave some room for improvisation and
users who are highly organized and prefer
to have all the details and intricacies of
their trip nailed down in advance.
Getting to know
the competition
There are many trip planning platforms out there. Many are well known for travelers, some less.
The competitor analysis focused on platforms that enable itinerary planning
(in contrast to bookings-oriented
platforms) and it was conducted to learn which features already exist on those platforms and to detect unmet user
needs that TripLit can capitalize on to
have a leg up over them.
Research insights -
Must-have features
After the discovery of the fundamental users needs and following the
competitor analysis,
I set the must-have features of TripLit
and started to examine some ideas
for their visual design.
TripLit enables the users to make their own travel itinerary and track it both in a day-by day view and in calendar view (for their preference). The users can easily
add, remove or change the date and time of their chosen activities.
Travel itinerary
TripLit has a built–in budget tracker feature. Users can track their travel expenses anywhere, anytime – while planning and on location. They can easily set their own budget limit, add planned expenses and add ones on the go, attach expenses to a specific category, see at a glance how much they’ve already spent and export their budget to a PDF file.
Budget tracker
Users can read other travelers reviews and recommendations about attractions, activities, restaurants and accommodations and can add such themselves. They can also get inspired by travel vloggers and other travelers short videos that capture their impression about attractions, accommodations and restaurants, as seen on varies social media platforms.
Other travelers reviews & videos
As a one-stop-shop platform, TripLit enables users to make all their bookings and reservations (flights, accommodations, attractions, activities, and restaurants) and offers a huge amount of information.
To ease the process the user goes through in every step of his planning journey, in every page there's a distinct nav that displays icons that scroll to the specific information the user seeks - both at the top of the page and on the side.
Single page nav
The design process
How does TripLit actually work?
full user flow file
Once I prioritized the functionalities the platform’s features should offer, I created a user flow to illustrate the step-by-step journey that the user could go through
to reach his goal when interacting
with TripLit.
Final design
Home page
Destination page
Must visit & must do's
pOI details page
Hotels list page
flights list page
flights booking
Hotel page
Hotel booking
Restaurants list
Restaurant page
Activities list page
Activity page
itinerary page
Day-by-day view
Calendar view
budget tracker
upload documents
packing lists
Try it yourself
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Choose page
Up next
Reviews
“Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week.”
Kayla Ray
@kayray
Film Management System
Mindset
TripLit
TripLit
Trip planning platform
Trip planning platform
Personal project, 2023
Personal project, 2023
Role - UX researcher | UI/UX designer
Tools - Figma
What if we?
What if we?
01 Create a web platform that helps users plan their trips from A to Z in an easy, efficient and
enjoyable manner
01 Create a web platform that helps users plan their trips from A to Z in an easy, efficient and
enjoyable manner
02 Encourage the users to do all the planning and purchases within the platform and making it
worthwhile not to close the tab and wander to external platforms by providing a unified solution
and reliable detailed information
02 Encourage the users to do all the planning and purchases within the platform and making it
worthwhile not to close the tab and wander to external platforms by providing a unified solution
and reliable detailed information
Wow, even if you enjoy planning, that's a lot!
Wow, even if you enjoy planning, that's a lot!
When you start planning a trip you'll probably:
When you start planning a trip you'll probably:
01 Try to get to know the place using Google maps and figuring out what to do and where to go
01 Try to get to know the place using Google maps and figuring out what to do and where to go
02 Compare prices on dozens of flights and hotels booking websites
02 Compare prices on dozens of flights and hotels booking websites
03 Buy tickets for various attractions ahead of time
03 Buy tickets for various attractions ahead of time
04 Read travel blogs and reviews
04 Read travel blogs and reviews
05 Set a budget and try to stick to it
05 Set a budget and try to stick to it
06 Browse social media for inspiration
06 Browse social media for inspiration
07 Collect bits of information from different sources and try to make sense of it all
07 Collect bits of information from different sources and try to make sense of it all
Planning a trip can be real fun but also a bit overwhelming.
The process of creating a trip itinerary from scratch can consume a significant amount of time,
especially if you don’t have adequate knowledge about the place you’re traveling to.
Planning a trip can be real fun but also a bit overwhelming.
The process of creating a trip itinerary from scratch can consume a significant amount of time,
especially if you don’t have adequate knowledge about the place you’re traveling to.
screens
prototype
A sneak peek
The idea
Meet TripLit – A one-stop shop that offers a new and exciting way to plan an awesome trip.
With TripLit you can:
Pick the best flight
Find your perfect place to stay
Create a day-by-day itinerary
Discover the must-visit and must-do’s
Pre book transportation tickets
Make reservations to Popular restaurants
Browse other traveler’s reviews
Book tickets for attractions and fun activities
Be on top of your trip expenses
Upload all your travel documents
Share your trip plan
Get inspired by travel vloggers videos
The idea
Meet TripLit – A one-stop shop that offers a new and exciting way to plan an awesome trip.
With TripLit you can:
Design process
Online survey
Research insights
User flow
Visual design
prototype
Competitor Analysis
Who am I designing for?
Personas
I created two personas based on two distinct approaches for traveling and levels of planning:
users who prefer to travel more freely and leave some room for improvisation and users who
are highly organized and prefer to have all the details and intricacies of their trip nailed
down in advance.
Getting to know the users
I conducted an online survey to gain deeper understanding about the ways users plan and document
their trips and to discover their motivations, goals and needs and frustrations during this process.
Some of the questions that were asked:
Getting to know the users
I conducted an online survey to gain deeper understanding about the ways users plan and document their trips and to discover their motivations, goals and needs and frustrations during this process.
Some of the questions that were asked:
What are your thoughts about using multiple apps (mobile)
or multiple open tabs (desktop) while planning?
I find it annoying
It's part of the fun
93%
7%
Do you prefer a flexible
or a strict trip itinerary?
Flexible
Strict
29%
71%
From where do you draw inspiration and get ideas about places to go and things to do?
Social media
Family
& friends
Map
websites/apps
67%
44%
76%
Travel blogs
Tourism
websites
38%
15%
Do you prefer a self-made
or a ready-made trip itinerary?
Self-made
Ready-made
24%
76%
Do you prefer to buy attractions admission tickets in advance
or on-site?
In advance
On-site
17%
83%
What are your thoughts about other travelers reviews?
I find them reliable
and helpful
My trust in
them is limited
They don't
interest me at all
11%
57%
32%
On-line research
What device do you use to crate a detailed trip plan?
Desktop/Laptop
Mobile phone
82%
18%
78% of TikTok users look for new
travel ideas, search for travel hacks, and discover new destinations on
the platform
*
64% of TikTok users booked a trip
after getting inspired by TikTok
travel content
*
64% of TikTok users booked a trip
after getting inspired by TikTok
travel content
**
TikTok Marketing Science Global Entertainment, 2021
**
TikTok Travel & Tourism Study, 2021
*
Planning helps me maximize my time and ensure I don’t go over my budget
Tools for researching and planning:
Google | TripAdvisor | Booking.com | Facebook
Google Docs and calendar
Tools used for documenting trip plan:
Motivations
Structure: likes to Stick to itinerary while on trip (though open to some flexibility once at location)
Budget: Sets a strict trip-long budget and open to some flexibility on the day-to-day budget.
Will spend most on child-friendly activities and family-friendly accommodations
Type: Ideal trip combines times for both relaxation and activities
Emotions: Anxiety about planning the ideal itinerary. excitement when browsing potential activities
Peace of mind about travel requirements
and maintain an organized itinerary
Taking in consideration the different travel needs and wishes of her family members
Knowing the cost of traveling while planning
Goals and needs
Lack of time and energy for planning
Limited time to travel
Limited budget
Frustrations
Roy Berman
Ramat Gan, Israel
42, Mom of 3, Married
Product manager
College educated
I do enjoy planning trips as much as I enjoy travelling
but I don’t want to limit my opportunities
Tools for researching and planning:
Google | TripAdvisor | Airbnb | Skyscanner Instagram | TikTok
Microsoft Excel itinerary template
Tools used for documenting trip plan:
Motivations
Structure: Doesn't like taking trips that are too rigid. Likes to be spontaneous and try new things
Budget: Sets a loose trip-long budget. Will spend most on restaurants and nightlife activities
Type: Ideal trip is a one that enables you to “go with the flow”, experiencing new things and doing
as much as possible to discover the destination
Emotions: Excitement about activities. feels overwhelmed planning a whole trip
Checking places from a travel bucket list
Plan a trip with room for flexibility and improvisation
Sticking to a general trip-long budget
Simple and comprehensive planning tool that enables multiple bookings via one platform
Goals and needs
Keeping all travel details and documents organized
Find Too many activity options to choose
from and FOMO
Limited budget
Frustrations
Roy Berman
Tel Aviv, Israel
27, Single, no kids
Sous chef
Vocational education
Who am I designing for?
Personas
I created two personas based on two distinct approaches for traveling and levels of planning:
users who prefer to travel more freely and leave some room for improvisation and users who
are highly organized and prefer to have all the details and intricacies of their trip nailed
down in advance.
There are many trip planning platforms out there. Many are well known for travelers, some less.
The competitor analysis focused on platforms that enable itinerary planning (in contrast to bookings-oriented platforms) and it was conducted to learn which features already exist on those platforms and to detect unmet user needs that TripLit can capitalize on to have a leg up over them.
There are many trip planning platforms out there. Many are well known for travelers, some less.
The competitor analysis focused on platforms that enable itinerary planning (in contrast to bookings-oriented platforms) and it was conducted to learn which features already exist on those platforms and to detect unmet user needs that TripLit can capitalize on to have a leg up over them.
Getting to know competition
Features
Day-by-day trip itinerary
Detailed destinations information
Forward confirmation emails and automatically add them to a trip
Travelers reviews (places and accommodations)
Upload travel documents
Travel packing checklist
Sharing trip itinerary
Budget tracker
Direct bookings
Travelers videos
Partial information
TRAVAA
Research insights - Must-have features
After the discovery of the fundamental users needs and following the competitor analysis,
I set the must-have features of TripLit and started to examine some ideas for their visual design.
After the discovery of the fundamental users needs and following the competitor analysis,
I set the must-have features of TripLit and started to examine some ideas for their visual design.
Travel itinerary
Travel itinerary
TripLit enables the users to make their own travel itinerary and track it both in a day-by day view and in calendar view (for their preference). The users can easily add, remove or change the date and time of their chosen activities
TripLit enables the users to make their own travel itinerary and track it both in a day-by day view and in calendar view (for their preference). The users can easily add, remove or change the date and time of their chosen activities.
Users can read other travelers reviews and recommendations about attractions, activities, restaurants and accommodations and can add such themselves. They can also get inspired by travel vloggers and other travelers short videos that capture their impression about attractions, accommodations and restaurants, as seen on varies social media platforms.
Users can read other travelers reviews and recommendations about attractions, activities, restaurants and accommodations and can add such themselves. They can also get inspired by travel vloggers and other travelers short videos that capture their impression about attractions, accommodations and restaurants, as seen on varies social media platforms.
Other travelers reviews & videos
Other travelers reviews & videos
As a one-stop-shop platform, TripLit enables users to make all their bookings and reservations (flights, accommodations, attractions, activities, and restaurants) and offers a huge amount of information.
To ease the process the user goes through in every step of his planning journey, in every page there's a distinct nav that displays icons that scroll to the specific information the user seeks - both at the top of the page and on the side.
As a one-stop-shop platform, TripLit enables users to make all their bookings and reservations (flights, accommodations, attractions, activities, and restaurants) and offers a huge amount of information.
To ease the process the user goes through in every step of his planning journey, in every page there's a distinct nav that displays icons that scroll to the specific information the user seeks - both at the top of the page and on the side.
Single page nav
Single page nav
TripLit has a built–in budget tracker feature. Users can track their travel expenses anywhere, anytime – while planning and on location. They can easily set their own budget limit, add planned expenses and add ones on the go, attach expenses to a specific category, see at
a glance how much they’ve already spent and export their budget
to a PDF file.
TripLit has a built–in budget tracker feature. Users can track their travel expenses anywhere, anytime – while planning and on location. They can easily set their own budget limit, add planned expenses and add ones on the go, attach expenses to a specific category, see at
a glance how much they’ve already spent and export their budget
to a PDF file.
Budget tracker
Budget tracker
The design process
How does TripLit actually work?
How does TripLit actually work?
Once I prioritized the functionalities the platform’s features should offer, I created a user flow to illustrate the step-by-step journey that the user could go through to reach his goal when interacting with TripLit.
About
Choose destination from trending list
Search destination
Home page
Final design
Choose page
Choose page
Start planning an itinerary button
Page navigation bar
Mini page navigation
Browse must-visit and must-do's
Browse activities
Find a flight
Find accommodation
Make a restaurant reservation
Saved trips (after login)
Destination page
Destination page
Choose page
Points of interest
Choose category
View on map / Sort by location
Must visit and must do's page
Must visit and must do's page
Choose page
Short visitors videos
Reviews
Opening hours
POI on map
Buy tickets
POI information
POI details page
POI details page
Transportation
Add to wishlist
Wishlist
Choose page
Flights information
Airports information
Set preferences
Choose recommended or cheapest
Flights list page
Flights list page
Choose page
Order summary & payment
Add trip insurance (optional)
Choose seats (optional)
Add baggage (optional)
Passenger information
Flights information summary
Booking process bar
Flights booking page
Flights booking page
Choose page
Set preferences
Neighborhoods information
View hotels on map
Choose recommended or cheapest
Hotels list
Hotels list page
Hotels list page
Choose page
Hotel page
Choose page
Hotel policies
Photo gallery
Visitors short videos
Room types
Transportation
Distance from popular attractions
Neighborhoods guide
Hotel information
Booking pop-up
Hotel location on map
Nearby attractions
Reviews
Reviews summary
Hotel amenities
Hotel policies
Photo gallery
Visitors short videos
Room types
Transportation
Distance from popular attractions
Neighborhoods guide
Hotel information
Booking pop-up
Reviews
Reviews summary
Hotel amenities
Hotel location on map
Nearby attractions
Add breakfast (optional)
Requests (optional)
Guest information
Payment
Hotel booking
Booking summary
Choose page
View restaurants on map
Restaurants guide
book a table now
eating in Paris
home >
paris >
eating in Paris
Triplit
the exciting way
to plan your trip
help & advice
Currency: U.S. Dollar
Press
About us
Sitemap
Contact Us
Follow us
Language: English
Legal
FAQ
Email Address *
Sign Up
read our Terms of Use and Privacy Policy
14
3
2
1
bolo bolo
Asian
Average price - $32
4.9/5
Pastasuta Paris
Italian
Average price - $30
4.8/5
Inavoué
French
Average price - $36
4.7/5
Mamacita Paris
Mexican
Average price - $33
4.7/5
search by restaurant name or location
search...
|
Cuisine
all
average price for person
30 us$ - 50 us$
time
8:00 pm
number of Guests
2 people
date
may 17, 2023
food Guide
recommended
sort by
view more
view more
view more
view more
Set preferences
Restaurants list
Restaurants list page
Restaurants list page
Choose page
Photo gallery
Reviews
Visitors short videos
Reviews summary
Menu top picks
Booking
Transportation
Restaurant information
Opening hours
Restaurant location on map
Restaurant page
Choose page
Activities list
Sort activities
Activities list page
Choose page
Transportation
Activity information
Booking
Choose seat
Choose experience date
Venue location on map
Activity page
Activity page
Choose page
Itinerary page
Itinerary page
Day-by-day view
Choose page
POI information
Distance and routes
Hotel information
Flight information
Choose view
Invite tripmates
Calendar view
Budget tracker
Budget tracker
Upload documents
Upload documents
Packing lists
Packing lists
Try it yourself
Prototype
Final thoughts
Until recently, I was employed as a Content Team Lead at a travel tech company
that offered a unique travel tool which generates personalized travel routes based
on users personal preferences and interests.
Regrettably, the company did not meet its business objectives and subsequently
ceased operations.
Although my role was solely focused on content, I did have the opportunity to learn
about the product strategy, its ins and outs, where it was effective and where it fell short.
The idea for TripLit came about after identifying the potential opportunities of the
company's product and the will to out-perform it.
During my market research process, I've learned that the travel planning market is
saturated with various platforms, some of which are prominent among travelers, while
others remain lesser known. My research uncovered the user needs that have yet to be met -
as some essential features are in use in some platforms while others lacked them.
My goal was to create a one-stop web platform that helps users plan exceptional trips,
by utilizing all these essential features, such as customized itineraries, expense tracking,
bookings, etc. - without overwhelming the users and providing them with easy-to-use
interfaces and quick access to information.
To simplify navigation while providing an extensive repository of information each page
of TripLit features a clear and unique icons navigation bar that allow users to quickly jump
to the information they need, located at both the top and side of the page.
Furthermore, TripLit distinguishes itself by integrating two novel components absent
in most planning tools but highly sought after by users. Firstly, it assimilates videos from
other travelers, offering real-life insights and inspiration. Secondly, it provides users with
the ability to book various travel services —flights, lodgings, attractions tickets, and more—
without leaving the platform, keeping all reservations in one place.
From my personal standpoint, this holistic approach positions TripLit as the ideal and
complete travel planning solution.
Final thoughts
Until recently, I was employed as a Content Team Lead at a travel tech company that offered a unique travel
tool which generates personalized travel routes based on users personal preferences and interests.
Regrettably, the company did not meet
its business objectives and subsequently ceased operations.
Although my role was solely focused on content, I did have the opportunity to learn about the product strategy, its ins and outs, where it was effective and
where it fell short.
The idea for TripLit came about after identifying the potential opportunities
of the company's product and the will
to out-perform it.
During my market research process,
I've learned that the travel planning market is saturated with various
platforms, some of which are prominent among travelers, while others remain lesser known. My research uncovered the user needs that have yet to be met - as some essential features are in use in some platforms while others lacked them.
My goal was to create a one-stop web platform that helps users plan exceptional trips, by utilizing all these essential features, such as customized itineraries, expense tracking, bookings, etc. - without overwhelming the users and providing them with easy-to-use interfaces and quick access to information.
To simplify navigation while providing
an extensive repository of information each page of TripLit features a clear
and unique icons navigation bar that
allow users to quickly jump to the information they need, located at both
the top and side of the page.
Furthermore, TripLit distinguishes itself
by integrating two novel components absent in most planning tools but highly sought after by users. Firstly, it assimilates videos from other travelers, offering real-life insights and inspiration. Secondly, it provides users with the ability to book various travel services —flights, lodgings, attractions tickets, and more— without leaving the platform, keeping all reservations in one place.
From my personal standpoint, this holistic approach positions TripLit as the ideal and complete travel planning solution.