MatchP
Parking App
Student project, 2022
Role - UX researcher | UI/UX designer
Tools - Figma
What if we?
01 Create an app that helps users find
available on-street parking near their
destination in real time
02 Encourage users not only to use
the platform for parking search,
but also to offer the spot they
are vacating
So how can we help drivers have
a hassle-free and stress-free
parking experience?
Why is it happening?
01 The increasing rate of private vehicle
usage in the urban areas
02 The skyrocketing prices of parking lots
and parking garages
03 The strict and sometimes confusing
local parking regulations
Mobile apps like Waze and Google Maps can help you plan your route and avoid traffic, but what happens when you arrive at your destination? Where and when will you find a parking spot?
It's not a secret, and you've probably been in that situation too, parking
your car when you don't have a reserved parking spot in the city can be a real headache (to say the least).
The idea
MatchP is a mobile parking platform that helps drivers to locate nearby on-street parking spots and swap them among themselves by exchanging the app's
virtual currency - MatchP coin.
To park in an offered parking spot, the
user must transfer 1 MatchP coin to the user who vacates it. The coins that are collected can be used as "payment" in
your future parking search.
The more you give - the more you
will receive.
We envision a world where drivers help each other overcome the tedious journey of searching for a parking spot, and
where they no longer have to worry
about wasting time, money or energy
in the process.
A sneak peek
screens
prototype
Design process
Competitor Analysis
Individual interviews
User flow
Visual design
Wireframing
Prototype
Getting to know
the users
To deeply understand the challenges that drivers in the city are facing during their search for a parking spots
I interviewed 10 users that met the pre-screening criteria’s: owning a car and not having a reserved parking spot.
6 participants were male and 4 were female and 8 of the participants were between the ages of 33 and 47.
Some of the questions that were asked:
9/10 of the users stated that they spend more than 20 minutes to find a parking spot.
8/10 of the users stated that they experience some stress after a couple of minutes during the parking spot search process.
9/10 of the users stated that they will consider waiting for a couple of minutes to increase their chances to find a parking spot when they will
search for one.
3/10 of the users stated they sometimes use paid parking lots or garages, but only if they are truly frustrated while looking for a parking spot.
7 of them stated they will wait for 5 minutes.
3 stated they will wait
no longer than 15 minutes.
4 of the users brought up the idea of
starting the wait before arriving to
their car.
Users research key insights
Needs
To save time, money and gas
To avoid stressing about parking
To be able to check parking availability
in real-time
To know in advance the size of the spot
(to insure their car fits) and the city parking regulations (to insure they can park there)
Pain points
Negative Feelings
Searching for available parking is stressful
Money
Overpaying for parking lots and garages
Time consuming
Wasting time and being late
Who am I designing for?
Primary persona
From the interviews results I created
a primary user persona to represent
the majority of target users
Marketing Supervisor
Honda Accord
High stress from parking
In a relationship
Age
Adam Shor
Tel Aviv, Israel
36
Name
72%
I really suffer when I look for parking, especially when I come home from work. I'm even considering getting rid of my car
Frustrations
Wasting time on parking search
Overpaying for parking
Parking too far
Parking Needs
Finding a spot fast
A short walk from destination
Free Spot or Cheap prices
I conducted an analysis of current competitors in the market to obtain a deeper understanding of the competitive landscape and to gain insights how to enhance and differ MatchP.
There are quite a few apps on the market that seek to make it easier for users to find parking spots, using different technologies and approaches.
To get a broader understanding of the market I researched some of them:
Getting to know
the competition
In-app data-based parking solutions
Cello uses their own users parking data and informs the other users when parking becomes available
1
Cameras or sensors-based
parking solutions
ParKam and Pumba utilizes existing CCTV cameras or sensors deployed on residential apartments and alerts the users when a spot is vacating
2
Allows you to know when a parking spot becomes available but doesn’t reserve the spot for you until you arrive
Doesn’t guarantee 100% real-time reliable information
Doesn’t save enough money
External sources data-based
parking solutions
Parknav analyzing data from various sources such as cell-towers, automobile Sensors, car-sharing companies etc. and offers the users an estimation about available spots near their destination
3
It is limited to a specific
neighborhood and doesn’t help
with finding parking spots in areas outside of your residential area.
The number of participants is relatively limited and mainly consists of members who heard about the group from friends and doesn't include all residents who own vehicles.
In most cases the residents of the same neighborhood leave and return to the neighborhood with their car at the same time, for example going to work and coming back home, thus the available spots are limited.
Privet parking spots rental
Pink park and RePark enables private parking spots owners to rent out
their parking spaces by the hour whenever they are not using the
space themselves
4
Interesting point
It should be noted that there
is in some places a fairly simple
method for sharing information
about available parking spots -
neighborhood parking
WhatsApp groups.
The residents announce in advance
that they are going to vacate a
parking spot, and if one of the
members of the group is interested
in it, they simply make contact and exchange. Sometimes the members
of the group even offer to reserve
free parking spots on busy streets
for their group friends.
Although the idea is very positive
and promotes our own sharing
agenda, there are several drawbacks
to this method:
The design process
How does MatchP actually work?
Following the completion of user and market analysis, as well as establishing the overarching user experience, I've transformed the primary insights into a user-centric flowchart.
This demonstrates the way end-users interact with the product and achieve their objectives.
full user flow file
Selected frames
I developed numerous primary screens for the app, employing my user journeys as direction.
This enabled me to quickly examine various ideas regarding the app's visual aspect.
Wireframing
Final design
Welcome & onboarding screens
OTP Verification Screens
personal information
Collecting the user's car details is an essential step in the app's flow and the first experience a new user goes through when he starts using the app.
The user himself enters all the relevant details about his car and by doing so it is possible to extract data that is used by the user in other areas of the app.
To ensure a seamless user experience it was necessary to simplify the process.
Finding a spot
Offering a spot
Try it yourself
Prototype
Final thoughts
The car parking app niche is highly competitive, with many apps offering similar features.
To carve out a unique value for MatchP, I’ve conducted thorough market research and analysis that helped me to pinpoint my intended users, craft a distinctive
value proposition, and secure a competitive advantage.
After I’ve identified opportunities that
can enhance and differentiate MatchP,
I’ve realized that I need to take a more innovative approach, one that aims to streamline the parking experience,
making it more efficient and less
stressful for city drivers.
My goal was to create a platform that
not only helps users find available on-street parking in real-time but also encourages them to offer their vacating spot to fellow drivers, creating a community-driven solution.
This approach makes MatchP stand out
in the crowded market by offering a
more collaborative and efficient
parking experience.
Furthermore, utilizing a virtual currency system for parking transactions within
the app, adds a gamified element to the experience and improves user engagement and retention.
I have a dream...
To enhance the user experience, integrating the app with various third-party services and platforms, such as
GPS and maps, is essential.
Imagine a world where you can find the shortest and most efficient route to your destination, using an app like Waze,
and as you draw near, the app presents you the opportunity to secure
a free on-street parking spot near it.
For me, well...
that's the ultimate driving experience.
MatchP
Parking App
Personal project, 2023
Role - UX researcher | UI/UX designer
Tools - Figma
Mobile apps like Waze and Google Maps can help you plan your route and avoid traffic, but what
happens when you arrive at your destination? Where and when will you find a parking spot?
It's not a secret, and you've probably been in that situation too, parking your car when you don't
have a reserved parking spot in the city can be a real headache (to say the least).
Why is it happening?
01 The increasing rate of private vehicle usage in the urban areas
02 The skyrocketing prices of parking lots and parking garages
03 The strict and sometimes confusing local parking regulations
So how can we help drivers have a hassle-free and stress-free parking experience?
What if we?
01 Create an app that helps users find available on-street parking near their destination in real time
02 Encourage users not only to use the platform for parking search, but also to offer the spot
they are vacating
screens
prototype
A sneak peek
The idea
MatchP is a mobile parking platform that helps drivers to locate nearby on-street parking spots and swap them among themselves by exchanging the app's virtual currency - MatchP coin.
To park in an offered parking spot, the user must transfer 1 MatchP coin to the user who vacates it. The coins that are collected can be used as "payment" in your future parking search.
The more you give - the more you will receive.
We envision a world where drivers help each other overcome the tedious journey of searching
for a parking spot, and where they no longer have to worry about wasting time, money or energy
in the process.
Design process
Individual interviews
User flow
Wireframing
Visual design
prototype
Competitor Analysis
Getting to know the users
To deeply understand the challenges that drivers in the city are facing during their search for a parking
spots I interviewed 10 users that met the pre-screening criteria’s: owning a car and not having a reserved
parking spot.
6 participants were male and 4 were female and 8 of the participants were between the ages of 33 and 47.
Some of the questions that were asked:
9/10 of the users stated that they spend more than 20 minutes to find a parking spot.
8/10 of the users stated that they experience some stress after a couple of minutes
during the parking spot search process.
9/10 of the users stated that they will consider waiting for a couple of minutes to increase their chances to find a parking spot when they will search for one.
3/10 of the users stated they sometimes use paid parking lots or garages,
but only if they are truly frustrated while looking for a parking spot.
7 of them stated they will wait for 5 minutes.
3 stated they will wait no longer than 15 minutes.
4 of the users brought up the idea of starting the wait before arriving to their car.
Users research key insights
Pain points
Time consuming
Wasting time and being late
Negative Feelings
Searching for available parking is stressful
Money
Overpaying for parking lots and garages
Needs
To be able to check parking availability in real-time
To know in advance the size of the spot (to insure their car fits) and the city parking regulations (to insure they can park there)
To save time, money and gas
To avoid stressing about parking
Who am I designing for?
Primary persona
From the interviews results I created a primary user persona to represent the majority of target users
Marketing Supervisor
Honda Accord
High stress from parking
In a relationship
Age
Adam Shor
Tel Aviv, Israel
32
Name
72%
I really suffer when I look for parking, especially when I come home from work.
I'm even considering getting rid of my car
Frustrations
Wasting time on parking search
Overpaying for parking
Parking too far
Parking Needs
Finding a spot fast
A short walk from destination
Free Spot or Cheap prices
I conducted an analysis of current competitors in the market to obtain a deeper understanding of
the competitive landscape and to gain insights how to enhance and differ MatchP.
There are quite a few apps on the market that seek to make it easier for users to find parking spots,
using different technologies and approaches.
To get a broader understanding of the market I researched some of them:
Getting to know the competition
In-app data-based parking solutions
External sources data-based parking solutions
Privet parking spots rental
Interesting point
Cameras or sensors-based parking solutions
Parknav analyzing data from various sources such as cell-towers, automobile Sensors, car-sharing companies etc. and offers the users an estimation about available spots near their destination
Pink park and RePark enables private parking spots owners to rent out their parking spaces by the hour whenever they are not using the space themselves
It should be noted that there is in some places a fairly simple method for sharing information about available parking spots - neighborhood parking WhatsApp groups.
The residents announce in advance that they are going to vacate a parking spot, and if one of the members of the group is interested in it, they simply make contact and exchange. Sometimes the members of the group even offer to reserve free parking spots on busy streets for their group friends.
Although the idea is very positive and promotes our own sharing agenda, there are several drawbacks to this method:
It is limited to a specific neighborhood and doesn’t help with finding parking spots in areas outside of your residential area.
The number of participants is relatively limited and mainly consists of members who heard about the group from friends and doesn't include all residents who own vehicles.
In most cases the residents of the same neighborhood leave and return to the neighborhood with their car at the same time, for example going to work and coming back home, thus the available spots are limited.
Cello uses their own users parking data and informs the other users when parking becomes available
ParKam and Pumba utilizes existing CCTV cameras or sensors deployed on residential apartments and alerts the users when a spot is vacating
1
3
4
2
Allows you to know when a parking spot becomes available but doesn’t reserve the spot for you until you arrive
Doesn’t guarantee 100% real-time reliable information
Doesn’t save enough money
The design process
How does MatchP actually work?
Following the completion of user and market analysis, as well as establishing the overarching user experience, I've transformed the primary insights into a user-centric flowchart.
This demonstrates the way end-users interact with the product and achieve their objectives.
entry
onboarding
Register
Complete profile
User profile
find a spot
offer a spot
Search
Click to match
finding a match
waiting for match
Verify the match
receiving matchp coin
end
end
end
Edit spot details
verify spot address
Route to spot
verify the match
transfer
matchp coin
New user?
Home screen
Yes
No
pay parking
fee?
Choose
payment app
no
yes
full user flow file
Find a spot
offer a spot
User profile Car info
Selected frames
I developed numerous primary screens for the app, employing my user journeys as direction.
This enabled me to quickly examine various ideas regarding the app's visual aspect.
Wireframing
Final design
Welcome & onboarding screens
OTP Verification Screens
personal information
Collecting the user's car details is an essential step in the app's flow and the first experience a new user goes through when he starts using the app.
The user himself enters all the relevant details about his car and by doing so it is possible to extract data that is used by the user in other areas of the app.
To ensure a seamless user experience it was necessary to simplify the process.
Set car model
Set car color
Set permit
Completed
Search by address or favorites
Set favorites
Map view
Route to parking spot
Arriving at spot
Verify the swap
Verify the swap - first timer
Done
Payment options (external apps)
Click
Spot details
List view
Parking payment apps
Search by address or radius
home screen
Finding a spot
Verify spot address
Match searching
Match on the way
Match arrival
Done
Verify swap
Match found
Insert spot details
Offering a spot
404 page
Prototype
Try it yourself
Final thoughts
The car parking app niche is highly competitive, with many apps offering similar features.
To carve out a unique value for MatchP, I’ve conducted thorough market research and analysis
that helped me to pinpoint my intended users, craft a distinctive value proposition, and secure a competitive advantage.
After I’ve identified opportunities that can enhance and differentiate MatchP, I’ve realized that I need to take a more innovative approach, one that aims to streamline the parking experience, making it more efficient and less stressful for city drivers.
My goal was to create a platform that not only helps users find available on-street parking in real-time but also encourages them to offer their vacating spot to fellow drivers, creating a community-driven solution. This approach makes MatchP stand out in the crowded market by offering a more collaborative and efficient parking experience.
Furthermore, utilizing a virtual currency system for parking transactions within the app, adds a gamified element to the experience and improves user engagement and retention.
I have a dream...
To enhance the user experience, integrating the app with various third-party services and
platforms, such as GPS and maps, is essential.
Imagine a world where you can find the shortest and most efficient route to your destination,
using an app like Waze, and as you draw near, the app presents you the opportunity to secure
a free on-street parking spot near it.
For me, well... that's the ultimate driving experience.
MatchP
Parking App
MatchP
Parking App
Personal project, 2023
Role - UX researcher | UI/UX designer
Tools - Figma
Mobile apps like Waze and Google Maps can help you plan your route and avoid traffic, but what
happens when you arrive at your destination? Where and when will you find a parking spot?
It's not a secret, and you've probably been in that situation too, parking your car when you don't
have a reserved parking spot in the city can be a real headache (to say the least).
Why is it happening?
01 The increasing rate of private vehicle usage in the urban areas
02 The skyrocketing prices of parking lots and parking garages
03 The strict and sometimes confusing local parking regulations
So how can we help drivers have a hassle-free and stress-free parking experience?
What if we?
01 Create an app that helps users find available on-street parking near their destination in real time
02 Encourage users not only to use the platform for parking search, but also to offer the spot
they are vacating
MatchP
Parking App
screens
prototype
A sneak peek
The idea
MatchP is a mobile parking platform that helps drivers to locate nearby on-street parking spots and swap them among themselves by exchanging the app's virtual currency - MatchP coin.
To park in an offered parking spot, the user must transfer 1 MatchP coin to the user who vacates it. The coins that are collected can be used as "payment" in your future parking search.
The more you give - the more you will receive.
We envision a world where drivers help each other overcome the tedious journey of searching
for a parking spot, and where they no longer have to worry about wasting time, money or energy
in the process.
Design process
Individual interviews
User flow
Wireframing
Visual design
prototype
Competitor Analysis
Getting to know the users
To deeply understand the challenges that drivers in the city are facing during their search for a parking
spots I interviewed 10 users that met the pre-screening criteria’s: owning a car and not having a reserved
parking spot.
6 participants were male and 4 were female and 8 of the participants were between the ages of 33 and 47.
Some of the questions that were asked:
9/10 of the users stated that they spend more than 20 minutes to find a parking spot.
8/10 of the users stated that they experience some stress after a couple of minutes
during the parking spot search process.
9/10 of the users stated that they will consider waiting for a couple of minutes to increase their chances to find a parking spot when they will search for one.
3/10 of the users stated they sometimes use paid parking lots or garages,
but only if they are truly frustrated while looking for a parking spot.
7 of them stated they will wait for 5 minutes.
3 stated they will wait no longer than 15 minutes.
4 of the users brought up the idea of starting the wait before arriving to their car.
Users research key insights
Pain points
Time consuming
Wasting time and being late
Negative Feelings
Searching for available parking is stressful
Money
Overpaying for parking lots and garages
Needs
To be able to check parking availability in real-time
To know in advance the size of the spot (to insure their car fits) and the city parking regulations (to insure they can park there)
To save time, money and gas
To avoid stressing about parking
Who am I designing for?
Primary persona
From the interviews results I created a primary user persona to represent the majority of target users
Marketing Supervisor
Honda Accord
High stress from parking
In a relationship
Age
Adam Shor
Tel Aviv, Israel
32
Name
72%
I really suffer when I look for parking, especially when I come home from work.
I'm even considering getting rid of my car
Frustrations
Wasting time on parking search
Overpaying for parking
Parking too far
Parking Needs
Finding a spot fast
A short walk from destination
Free Spot or Cheap prices
I conducted an analysis of current competitors in the market to obtain a deeper understanding of
the competitive landscape and to gain insights how to enhance and differ MatchP.
There are quite a few apps on the market that seek to make it easier for users to find parking spots,
using different technologies and approaches.
To get a broader understanding of the market I researched some of them:
Getting to know the competition
In-app data-based parking solutions
External sources data-based parking solutions
Privet parking spots rental
Interesting point
Cameras or sensors-based parking solutions
Parknav analyzing data from various sources such as cell-towers, automobile Sensors, car-sharing companies etc. and offers the users an estimation about available spots near their destination
Pink park and RePark enables private parking spots owners to rent out their parking spaces by the hour whenever they are not using the space themselves
It should be noted that there is in some places a fairly simple method for sharing information about available parking spots - neighborhood parking WhatsApp groups.
The residents announce in advance that they are going to vacate a parking spot, and if one of the members of the group is interested in it, they simply make contact and exchange. Sometimes the members of the group even offer to reserve free parking spots on busy streets for their group friends.
Although the idea is very positive and promotes our own sharing agenda, there are several drawbacks to this method:
It is limited to a specific neighborhood and doesn’t help with finding parking spots in areas outside of your residential area.
The number of participants is relatively limited and mainly consists of members who heard about the group from friends and doesn't include all residents who own vehicles.
In most cases the residents of the same neighborhood leave and return to the neighborhood with their car at the same time, for example going to work and coming back home, thus the available spots are limited.
Cello uses their own users parking data and informs the other users when parking becomes available
ParKam and Pumba utilizes existing CCTV cameras or sensors deployed on residential apartments and alerts the users when a spot is vacating
1
3
4
2
Allows you to know when a parking spot becomes available but doesn’t reserve the spot for you until you arrive
Doesn’t guarantee 100% real-time reliable information
Doesn’t save enough money
The design process
How does MatchP actually work?
Following the completion of user and market analysis, as well as establishing the overarching user experience, I've transformed the primary insights into a user-centric flowchart.
This demonstrates the way end-users interact with the product and achieve their objectives.
entry
onboarding
Register
Complete profile
User profile
find a spot
offer a spot
Search
Click to match
finding a match
waiting for match
Verify the match
receiving matchp coin
end
end
end
Edit spot details
verify spot address
Route to spot
verify the match
transfer
matchp coin
New user?
Home screen
Yes
No
pay parking
fee?
Choose
payment app
no
yes
full user flow file
Find a spot
offer a spot
User profile Car info
Selected frames
I developed numerous primary screens for the app, employing my user journeys as direction.
This enabled me to quickly examine various ideas regarding the app's visual aspect.
Wireframing
Final design
Welcome & onboarding screens
OTP Verification Screens
personal information
Collecting the user's car details is an essential step in the app's flow and the first experience a new user goes through when he starts using the app.
The user himself enters all the relevant details about his car and by doing so it is possible to extract data that is used by the user in other areas of the app.
To ensure a seamless user experience it was necessary to simplify the process.
Set car model
Set car color
Set permit
Completed
Completed
Search by address or favorites
Set favorites
Map view
Route to parking spot
Arriving at spot
Verify the swap
Verify the swap
Verify the swap - first timer
Done
Payment options (external apps)
Click
Spot details
List view
Parking payment apps
Search by address or radius
home screen
Finding a spot
Verify spot address
Match searching
Match on the way
Match arrival
Done
Verify swap
Match found
Insert spot details
Offering a spot
404 page
Final thoughts
The car parking app niche is highly competitive, with many apps offering similar features.
To carve out a unique value for MatchP, I’ve conducted thorough market research and analysis
that helped me to pinpoint my intended users, craft a distinctive value proposition, and secure a competitive advantage.
After I’ve identified opportunities that can enhance and differentiate MatchP, I’ve realized that I need to take a more innovative approach, one that aims to streamline the parking experience, making it more efficient and less stressful for city drivers.
My goal was to create a platform that not only helps users find available on-street parking in real-time but also encourages them to offer their vacating spot to fellow drivers, creating a community-driven solution. This approach makes MatchP stand out in the crowded market by offering a more collaborative and efficient parking experience.
Furthermore, utilizing a virtual currency system for parking transactions within the app, adds a gamified element to the experience and improves user engagement and retention.
I have a dream...
To enhance the user experience, integrating the app with various third-party services and
platforms, such as GPS and maps, is essential.
Imagine a world where you can find the shortest and most efficient route to your destination,
using an app like Waze, and as you draw near, the app presents you the opportunity to secure
a free on-street parking spot near it.
For me, well... that's the ultimate driving experience.
Prototype
Try it yourself