My name is Hagit Reichel and I’m a Product Designer based in Tel Aviv, Israel.

With a career history rooted in film, television and content management I have a huge passion
for telling stories and crafting experiences.

Throughout the years I’ve specialized in creating original, valuable and users’ engagement-oriented
textual and visual content for various platforms and target audiences.

As a designer, I strive to bridge the gap between a product and its users by creating experiences
that are functional, impactful, intuitive and visually pleasing.

As a person with a somewhat overdeveloped imagination, when trying to solve a problem or
overcome a challenge I do often "think outside the box", but when in need I love to embrace the
creative constraints, to look at things and see the opportunities that's right inside of them and
“think inside the box”.

In December 2025, I launched Cut & Click - a boutique web design studio for creative
people and brands. I work mainly with Framer, crafting unique, modern websites.
You can check it out here.

When I'm not designing things, you’ll probably find me wandering the streets with my 2 goofy
female dogs or watching current affairs programs and reacting as if I am a part of the panel discussion.

I’m an animal lover, a vegetarian (the live and let live kind), a news junkie, a huge true crime documentaries fan and a GIFs communicator.

I have a deep desire for consistently learn from others, fuel my skills and bring my own experience
and thoughts to the table.